The Internet has been around in India for some time. However, electronic commerce has resumed recently. Shopping online is slowly growing in India as well. However, due to the relatively low Internet penetration in many parts of the country, online shopping is limited to only important meters in India. We will learn more about trends in online shopping in this part of the world.
Ecommerce can be seen as an activity where the customer uses the Internet to order a product or a service. In most cases, the transaction can also be made online. Shopping online is a high demand for the Internet. A major obstacle facing the online shopping is the security of transactions, because it is necessary for buyers to submit their financial data on the web.
At present, only a limited number of merchants doing business online due to issues related to technology. The main challenges faced are the low PC penetration in India, a smaller amount of the credit or debit card holders, and many adverse taxation rules. Additionally, many users are reluctant to disclose their financial information online, which hampers the growth of online activity.
By contrast, online shopping has great potential to become big in India. Observers believe that many e-commerce, electronic commerce has the potential to reach $ 100 billion in 2008. Consequently, many businesses, large and small, are open to the idea that their B2B and B2C portals on the Internet significantly.
The Internet is also a blessing in disguise for many small and medium-sized, who shook hands with the leading portals in India in line to show their products and advertise their services. Analysts predict that over the next 18-24 months, several national brands and retailers have their stores ready for online B2B and B2C. This indicates that the total number of online merchants that rises to nearly 50,000 and the total number of users amounted to about 50 million euros. Analysts also predict that the online shopping market to almost 50 million dollars.
One way of looking at trends in online shopping is the examination of the figures - air tickets and rail estimated at INR 30 crore (INR 300 million) are sold online in India every day. It sells jewelry in five minutes, and a mobile phone every eight minutes, and a car every nine hours on the site eBAy.com popular product. Another popular site Indiamart.com materialized business over INR 5000 crore through leads generated by it.
Today many Indians purchase goods such as books, electronics, flights and rail, clothes, gifts, phones, computer peripherals, audio tapes and CDs. There are more products to be sold on the Internet.
Many people still find information online, but purchase their products offline at traditional stores. This means that people still lack the confidence to buy products online. This trend can be countered by providing secure sites for transactions and customer service faster.
Online shopping is really more popular in India, traditional brick and mortar stores are also getting the hand of online commerce. Trends show that traditional stores will continue to do business while the online stores sufficient to increase their virtual presence on the Internet.