Internet population in China is the world's largest with 230 million Internet users, equivalent to the entire population of the U.S. interest, may appear to be an enormous amount of trafffic Internet in China, but this number does not translate in an equal volume of e-commerce activity. Well, at least not yet.
Although the numbers are improving at a rapid pace, there are trends that are most evident in the world of online commerce.
Consider the profile of the online buyer. Most online shoppers are well educated. Apparently, the rate of increase in purchases in line with the level of education of the buyers is higher. About 80% of these consumers live in highly urbanized areas such as Shanghai, Beijing and Guangzhou and work in joint ventures or enterprises with foreign investors. The statistics also show that the average income of online shoppers is higher than average Internet users.
The most popular items that are purchased online apparel and accessories, followed by books, audio and video products, cosmetics, jewelry and digital products and accessories. Buyers are more likely to buy cosmetics and jewelry online while men tend to buy more digital products, recharge cards, equipment and computer accessories.
Cash on delivery remains the most common mode of payment. This is mainly due to the distrust in payment systems available online and the fear of credit card fraud. Online vendors for managing the delivery of cash offer as a payment option because the cost of labor to delivery and collection are still low.
However, the logistical issues seem to be the main reason why online shopping is at its lowest level in rural or remote areas. In fact, many online sellers offer delivery to metropolitan areas and those serving complain about lengthy delivery times.
In general, it appears that the growth of electronic commerce has been hampered by a combination of factors. Suspicion of online payment systems, the fear of credit card and online sales fraud, fear of identity theft, the sale of counterfeit products and logistics for delivery have prevented the sale ineffective off reservation in China.
But one observer has compared online shopping with the hockey stick of China considers to be a matter of time before confidence in the online system for buying and selling set in. This is because Chinese are known for the gradual adoption of certain habits and behaviors, after losing their fears.
Indeed, the continued growth of Internet penetration and e-mai of the trading activity of the Chinese test of this nature. More and more e-commerce in China watchers expect to see more positive changes in shopping behavior online.
Meanwhile, you may want to position itself as a result of electronic commerce in China enters the scene thriving.