Sunday, February 21, 2010

The Problem With Online Coupons - Why Use Coupons On The Internet Could Be Hurting Your Business

Traditionally, advertising with coupons was a great way to attract new customers and retain existing customers. Use of the Internet, promoting your business with coupons has become faster, cheaper and easier than ever. Unfortunately, the coupons on the Internet for "brick and mortar" companies may have become ineffective and perhaps a negative impact on their business if not used correctly. The reasons for this are:

1. Printing coupons from the Internet is like printing money, it devalues the coupons for the customer and the merchant.

The coupons are actually a form of currency. They constitute an agreement between the customer and the merchant. The merchant uses the coupon to say, "I'll give you a discount or special offer, and in return you sponsor my company." This is the basis of give and take relationship that the fixed coupon and it works very well, but only if there is only one coupon at a time.

The problem with most Internet coupons is that they are infinitely redeemable. Most times, customers can print coupons from the Internet whenever they want to really enjoy the same discount every time they go shopping. If we were all able to print money out of our computers in the same way, our money instantly lose all its value. Using the printable coupons this way, the customer has reduced its value in the minds of the products the coupon is applied and therefore the coupons themselves. The other distributor must devalue the coupon, it is more effective in creating a "win-win" relationship, but just continuously deliver their products or services.

2. Always have further devalued coupons available. If they are still there for the taking, then there is no urgency to get them.

Similar to this issue, always with a coupon available for printing or sharing the same effect as printing hundreds of copies. Traditional print coupons are distributed regularly in a newspaper, magazine, mail, etc. This means that only receives one and only one of these bills was distributed at the next review. Therefore, if you have any interest in possibly using the well in the future, then cut the coupon now and ready for use. With Internet coupons, knowing that you can always return to a website and print a coupon whenever necessary has the effect of the coupon also worthless. This is because (a) most will forget they ever saw the coupon and will not print and (b) more importantly, the bond loses its promotional value to try to find someone one to act now.

3. Most coupons on the Internet in a "pull" instead of "push" model.

When customers have to go out and get coupons from the coupons instead of being pushed by the client, then the coupon is usually frugal and not real fans first by customers or clients who have forgotten you. Again, traditional coupons have been sent "pushed" to potential clients and therefore served as an excellent way to actively promote the company.

In addition, Internet coupons for a "pull", where customers must visit a promotional website and see what coupons are available, have no market value. One of the greatest benefits from commercialization of the coupons, since they were studied by Claude Hopkins in the 20th century, should be able to prove scientifically marketingempujando messages "on the vouchers and monitoring, then those who have returned to you. While in theory this could be done in a "pull" type scenario, the benefit of "push" test system is that you can send your message to a specified number of beneficiaries within a specified period, then receive return a specific statistical sample to draw conclusions.

The correct way to use the Internet to print coupons

The solution to the "problem with coupons in lnea is to use the Internet to distribute their coupons, while eliminating the problems mentioned above.

First, use an e-mail marketing

Then add insurance "in time" printing system for distributing coupons. This will allow each recipient of your e-mail good to be able to print once and only once for each voucher submitted. This may seem frivolous or even less, but the reality is that the coupons can be used only if the dealer can be more comfortable with the promotion of higher discounts and better rates, while simultaneously giving the client is perceived as superior and the actual value of the coupon.

With these tools not only drastically reduce advertising costs compared to traditional print advertising coupon, but you can use promotional advertising as well as possible. Actively in promoting your business to new and existing customers, using scientific evidence to find the best possible marketing messages to the success of your business. Create a real market for their coupons and enhance its value for anyone who uses them.

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