Online shopping is undoubtedly the future of large sectors of retail, shops, even established in the main street have been forced to make the investment of a strong Web presence for fear of "being left behind. Names of retailers who failed to identify famous radical change in consumer habits previous purchases made by the sobering reading.
However, the main street retailer still has an advantage in some respects, it succeeds in giving consumers a shopping experience for the online store can not. The experience of visiting a retail establishment where the company has almost total control over the shopping environment is very powerful. It subtly sell not only products on sale, but also the philosophy and brand values - a good example is the attention to detail to reserve places in each of the main elements of their interaction with customers.
If it appears that the new online stores to reduce their work out, though only a part of history. For each form that can not compete with a physical point of sale that have a powerful advantage - convenience. However, the online presence of a very refined and sculpted brand can not control the environment and atmosphere of the place where the consumer is browsing their products - this could be a quiet office or busy Internet café. Therefore necessary to pay careful attention to try to immerse the visitor in the extent of experience in retail is also possible, as you can imagine, this is not the easiest of tasks. Detail is lavished on frills, such as music and animation elements is actually little obstruction to the experience of the distribution that most upset the coveted dive. Any hiccup in the navigation path to the basket of funds must be resolved.
Thought must also be given the sometimes unpredictable path that the user wants to take in store. One example is the top of the basket, many sites do not allow the user clicks on the elements of his car to go to individual product pages. This, while understandable in part because the retailer is trying to "guide" the user of the credit can be very frustrating for users who simply want to review the product description before buying.
Thus, the store still has some way to go, which has strengths and some weaknesses still suffers from easily preventable. There is no stopping the future of retail and a little care and attention that can be experienced without effort that both retailers and consumers want.